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# Introducing Hostly
- URL: https://ghost.devgarten-test.hostly.ninja/introducing-hostly/
- Published: 2026-08-28T17:14:20.000Z
- Updated: 2026-08-28T17:42:49.000Z
- Author: Michael Zigldrum

Building an application has never been easier.

Modern frameworks, AI coding tools, and platforms like GitHub make it possible to go from an idea to a working application in an afternoon. But once that application needs to leave your laptop, things often become complicated surprisingly quickly.

That is the problem we are building **Hostly** to solve.

> **Hostly is a hosting platform designed to make deploying and running applications simple — without requiring you to become a cloud engineer first.**

Whether you are building your first project, experimenting with an idea, or running an application for real users, Hostly takes care of the infrastructure between your code and the internet.

![](https://ghost.devgarten-test.hostly.ninja/content/images/2026/08/welcome_wave-1.png)

## What is Hostly?

Hostly gives developers a simple way to deploy and operate their applications.

Instead of configuring servers, containers, networking, TLS certificates, DNS, and all the other infrastructure that normally surrounds an application, you tell Hostly what you want to run.

Hostly handles the rest.

The goal is not to hide everything behind a magical black box. It is to remove the infrastructure work that usually isn't part of what you actually wanted to build.

You focus on your application.

We focus on getting it online and keeping it there.

> **“We wanted deploying an application to feel like the natural last step of building it — not the beginning of an entirely new infrastructure project.”**  
> — *Andreas Knipl (Co-Founder of Hostly)*

*\[Image: Simple diagram — Code → Hostly → Your application\]*

## Why we built Hostly

We have spent a lot of time working with Kubernetes, cloud infrastructure, CI/CD pipelines, networking and all the other technology that makes modern applications run.

And we like that stuff.

Most people don't.

More importantly: **they shouldn't have to.**

There is an increasingly large group of people building software who aren't infrastructure engineers — and don't want to become infrastructure engineers.

AI-assisted development has accelerated this even further. Today, someone can build a surprisingly capable application without years of software engineering experience.

But deployment still tends to hit them with a wall of unfamiliar concepts:

Containers. Ports. DNS. TLS. Ingress. Build pipelines. Environment variables. Cloud providers. Kubernetes.

Individually, none of these things are unreasonable. Together, they create a huge amount of friction between **“my application works”** and **“my application is online.”**

We think that gap should be much smaller.

> **“The tools we use to build software have changed dramatically. Hosting should catch up.”**  
> — *Michael Zigldrum (Co-Founder of Hostly)*

## Hosting should be the easy part

Hostly is our attempt to make that happen.

We want to provide the simplicity people expect from a modern hosting platform, while still building on solid infrastructure underneath.

A place where you can start small, get something online quickly, connect your own domain when you're ready, and spend your time improving your product rather than maintaining the platform it runs on.

Hostly is still evolving, and there is a lot we want to build.

But the principle behind it will stay simple:

**You build the application. Hostly gets it online.**